Application of the Scientific Method Assignment Example | Topics and Well Written Essays - 750 words

Application of the Scientific Method - Assignment Example Which is the best detergent to use when cleaning dirty clothes? Many detergents exist all for the purpose of cleaning. Some have the best advertisements and are thus popular; others have the chemicals that clean clothes without much effort, while others have negative effects on the user’s skin when frequently used. Some detergents are also used not only because of the effectiveness in cleaning but because they have fair prices and are cheaply available to many. Liquid detergent cleans clothes faster and more thorough than powder detergent. To prove this hypothesis, both types of detergents have to be used on the same type of cloth containing an equal amount of dirt or stains and under the same environmental conditions in terms of temperature of water used and also the type of the water itself, whether soft or hard. Such conditions ensure that the detergents are tested on fairgrounds and that the results obtained can be reliable when it comes to making conclusions on the best detergent. Testing this hypothesis is important in making comprehensive conclusions. To test the hypothesis, a piece of clothing of a reasonable size, say one square meter, could be dirtied with mud, oil, food spills and colored fluids. These should be evenly distributed on the piece of clothing to ensure that every part gets an equal share of dirt. The clothing could then be cut into two pieces, each of equal size. Water from the same source should be put in two different buckets. The powder detergent could be dissolved in one bucket and the liquid detergent in the other. The two dirty pieces of cloth should be soaked into the two buckets for the same amount of time. The amount of dirt removed from the pieces of cloth by soaking should be compared. The pieces of cloth could then be hand washed in the detergent and the amount of time and effort taken to clean each noted.

Role of Strategic Information Systems in Airline Industry Essay

Role of Strategic Information Systems in Airline Industry - Essay Example At the end of the report a conclusion is given that further emphasizes the vitality of information technology in the industry, in general, and relates this importance with the business objectives of the organizations and their need to maintain a competitive edge in their current market. Every organization in modern business world, from and medium organizations to larger ones, depends on the updated use of information technology for their survival. For the larger companies the use of information technology is vital to maintain and control the amount of data involved. For example, Organizations like oil and gas supply companies, telecommunication giants and power and water companies cannot cope with the amount of customer bills every month or every quarter with out the use of information technology. The manual route to handle these jobs would be excessively complicated and will not allow the companies to make any profit. Such is the case with all the larger organizations such as banks and product based companies to all the major governments and government entities. The According to an article published in the IT supplement of The Daily Telegraph; larger organization today cannot last for as short as 24 hours if the IT support they enjoy is taken away from them (Laudo n & Laudon, 2006). Airline industry is one of the largest industries in the business world today. The amount of administrative and operations activities that are required is huge and extremely specialized in nature. The need of every small to medium and larger companies, in the airline industry, to remain in the development stage of their life cycle demands the usage

Views of Hobbes, Locke and Rousseau Essay Example for Free

Views of Hobbes, Locke and Rousseau Essay Thomas Hobbes, John Locke and Jean-Racques Rosseau were philosophers who stated their belief of human nature and how we should govern mankind. Although Rousseau was born a different time than Hobbes and Locke, they all had a very strong influence on the way governments should function. They created a revolutionary idea of the state of nature, the way men were before a government came into play. Each philosopher developed guidelines and responsibilities that the government is obliged to. Although proposing different views and ideas, they all contributed significant ideas to society. Thomas Hobbes, Jock Locke and Jean-Jacques Rousseau all differed on their views of government. Thomas Hobbes described the state of nature for man is nasty, brutish and short. In order to escape this, people must give up freedom to receive peace and order by the protection of the government. Hobbes believed in an absolute monarchy. Order could only be established with a ruler holding absolute power. The state was there to prevent people from attacking and killing each other. His structure of a government was to prevent chaos and violence. Just like Hobbes, John Locke believed there was a need to establish order; however, he saw a different way to achieve this. He had a more optimistic perspective on human kind. People should give up some rights to attain protection, like Hobbes outlook of the social contract, but if the government does not fulfill its duty, the people must change it. Rebellion was only justified if the ruler lost the consent of his people. Hobbes believed that it was never justified. John Locke believed in any type of representative government such as a republic, constitutional monarchy or democracy. Jean-Jacques Rousseau had been considered by some the prophet of democracy. Rousseau believed in the General Will, the decision of the majority, because what is best for all is best for an individual. He said people enslaved in the law. All rights of people are given up to the General Will in order to be incorporated through the legislature. The state is there to enact the General Will. Society embarked on with the state of nature. The English Civil War was influential to Hobbes and Locke. It made Locke object violence. Hobbes believed that to put an end to the war, an absolute monarchy must be established. Rousseau was influenced by emotion and not reason. This was the origin of Romanticism. The three philosophers vision of the state of nature was contrasting in terms of things like property and freedom. Hobbes believed that man was essentially evil, bad and corrupt. His view of depravity of human nature was influenced by the English Revolution. He believed that humans would constantly fight if left alone, especially over property which was a limited source that was competed for. Thomas Hobbes essentially believed that humans were not good and order was established by depriving humans of their rights and freedom. According to Hobbes, state of nature was state of war. John Locke believed people were born with a blank slate or mind and their surroundings and environment made them good or evil. Like Rousseau, Locke believes that people are equal, not in ability but in rights. People are born entitled to natural rights, life liberty and property. He stated, Man is born free, and everywhere is in chains† was said by Rousseau. He also thought that men were born free and are good and that it is society that is corrupt. In order to accomplish this objective, society must eliminate all titles. His understanding was that the title of nobility should be abolished. Noble savage was a concept he admired very much. Humans are just like any other animal. These philosophers agreed that things must be sacrificed to advance society. Despite their differences, Hobbes, Locke and Rousseau could all comply that Government should not be through the Church. This contradicted the concept of Divine Right, which is the belief that a monarch received their power only from God. To determine what society should be, a clean slate was needed which included freedom of religion. Thomas Hobbes believes that the state must be only one religion in order to be united. John Locke declares that the state should have religious toleration. Rousseau does not repudiate God but is disgusted with religion, especially Christianity. Hobbes, Locke and Rousseau all acknowledge that before men were to govern, we lived in a state of nature. They all constructed their own adaptation of what a government should be and how society should work. All of them recognize that the government should not be through the church and differ on human nature and the form of government. Their ideas were inspiring and spread to many places constructing new governments. Hobbes, Locke and Rousseau were revolutionary.

Effective and Organizational Communication Essay Example for Free

Effective and Organizational Communication Essay The course Effective and Organizational Communication has truly been rewarding because most of the things I have learned from my class are actually life skills that find real value in the outside world. While Effective and Organizational Communication is intended for the corporate setting, these skills are not actually specific to certain industries; rather they are universally functional in whatever field of endeavor one may wish to pursue. This paper intends to look at three major areas of learning that were tackled in the course and discuss their proper applications. The first area is Public Speaking. There are many free resources on public speaking on the Internet. Indeed, having the aptitude for public speaking is a special kind of power because you are in a position to convince people to make certain decisions and choices. What you say is as important as how you say it. In fact, the delivery is what separates a good public speaker from one who is simply good with words. In a nutshell, public speaking is all about presentation. From the websites that I have checked out, I have realized how important it is to be able to address an audience and hold their duration for the entire time that you are speaking. And this does not only take place during formal occasions; we all perform public speaking in school and in work. Among the most useful tip I have read is to let your audience be active participants in your speech. As much as possible, prepare a speech that allows for audience to demonstrate certain points of the topic. For instance, if you are talking about the power of knowledge, have someone from the audience describe the route he or she takes from home to a certain place. From there, you can segue to making a point about how one can be very comfortable discussing something that one is very familiar with, even in front of an audience of strangers. This particular talk or presentation is made all the more effective because you prove your point through random audience participation. QAR or question and answer underscores the importance of the relationship of answers to questions. In communication, it is important that your answers do not digress; that they are tightly focused and directly answer the question. Similarly, if you are the one asking the question, your statement should also be succinct and direct to the point. This is important so that any miscommunication or misunderstanding can be prevented, and the issues resolved in the soonest possible time. In education, teachers must be able to design questions that can best elicit the desired response, or the target skill. If the questions are ambiguous, the students will have a difficult time structuring their answers. From the readings that I have made, I have realized that questions serve as the frame by which answers attach themselves, and as such the ability to design effective questions is the key to an effective QAR. There are several types of QAR, and their use depends on what skills you want to assess. As I have previously mentioned, QAR is especially important for teachers as they attempt to assess different types of cognitive levels and operations. For example, if you want to test the ability of the students to analyze, then ask for information that goes beyond what is available in the text or material. In analysis, the presumption is that the fundamental concepts of the lesson are well-understood and thus be able to make generalizations or apply the concepts in other situations (Steele, 1997). In QAR, the most important issue is to determine the type of response you want to elicit in order to test the target skill. Another topic in Effective and Organizational Communication is Email Etiquette. Indeed as the world becomes more and more connected, the email is becoming the preferred mode of communication for business and personal correspondences. While the email is generally considered as less formal than a standard letter, that is slowly changing. In fact, there is an entire set of rules governing email, outlining how to use this medium in a formal and efficient way. According to the online writing lab of Purdue University, email etiquette refers to the set of guidelines that experts believe should govern the exchange of communication via electronic mail or email for short. These experts believe that the electronic medium is not an excuse to forget our manners and proper usage. (Hughes, 2002) To be safe, just write your email as you would an ordinary letter, only be more succinct. As a general rule of thumb, emails must be concise and up to the point. This is due to the fact that people read the computer differently than they would a regular book or text. Of course, the email you will be making depends on the intention of your letter. For personal letters, you are given more freedom, but for business emails, it is better to maintain a formal tone. In any case, letter should always be treated as a reflection of the writer, regardless whether it is an ordinary letter or an email. How you want to present yourself and how you want to be perceived depends on how you organize your thoughts and write them down. All of these three concepts are part and parcel of an effective organizational communication. But beyond organizational communication, all the three lessons that I have learned can be used in all aspects of my life because communication is an activity that all of us pursue on a daily basis.

Importance Of Search Engine Marketing Marketing Essay

Importance Of Search Engine Marketing Marketing Essay The Internet has induced a significant change in the way the public make and acquire information, which leads to shift their pattern in terms of search and purchase (Ghose Yang 2009). Search engines give consumers means to connect with related information which is available in the Internet environment (Rangaswamy et al. 2009). From the perspective of firms, Search Engine Marketing (SEM) enables them to put advertising on search engines to target consumers (Boughton 2005). In the tourism industry, many companies may have difficulty being visible on search engine return pages (SERPs) due to massive results about a particular keyword which consumers are searching for. In this paper, it will be dealt with two options of SEM which a small tourism business marketer can consider to expand their business: Search Engine Optimization (SEO), Pay Per Click (also called as Paid Placement). Furthermore, advantages and disadvantages of two options will be analyses in terms of several aspects, and a single method will be chosen by reflecting upon the purpose of a small tourism company. Furthermore, some recommendation that the selected option can have in order to overcome its limitation will be mentioned. Importance of Search Engine Marketing (SEM) SEMPO (Search Engine Marketing Professional Organisational) (2009) declared at the Search Engine Strategies Conference that expenditure on SEM will continuously increase in 2009 in spite of repercussion of the global financial crisis, and also expected that total spending on SEM will reach $26.1 billion in 2013. The reason for large investment of companies on SEM is that as contrasted with the slow increment in the number of viewership of TV, approximately 10-20% growth in online search volume is achieved every year (Hoffman Novak 2000). Hotchkiss et al. (2004) announce that the searching population relies extremely on search engine for online searches, which reminds online dealers of the importance of developing marketing strategies that enhances their firms visibility in the search results presented to potential customers. Furthermore, Weideman and Chambers (2005) reported that it is significant for marketers to have their websites placed on the first SERPs, or not less than on the first three pages of search results. According to iProspect (2006), 62% of search engine users click on results within first SERPs, and 90% of online searcher incline to click on results within the first three pages of SERPs. Accordingly, it is obviously seen that effective SEM development is a greatly important issue for all companies to place their website link on at least the first three result pages in order to expose itself to their prospect customers in the Internet environment. Search Engine Optimisation (SEO) and Pay Per Click Broadly, SEM is defined as a form of Internet marketing whereby firms and organizations attempt to obtain high visibility on SERPs via paid or non-paid methods (Moran Hunt 2005). There are two major forms of SEM: (1) Search engine optimisation (SEO), and (2) Paid search marketing or Pay Per Click (Chaffey et al. 2009). SEO is used to reach the highest ranking in terms of a company or its product in the natural or organic listings regarding a particular combination of keywords which searchers type (Chaffey et al. 2009). The performance of SEO can be improved by reforming firms websites codes such as the title tag, meta-tags, heading tags and so forth (Chaffey et al. 2009). Pay Per Click means that firms pay search engine such as Google and Yahoo to be placed in the sponsored section (in case of Google, called sponsored link) of search result pages about keywords consumers enter (Hansell 2001). According to SEMPO (2007), approximately 87% of the amount spent on Pay Per Click and SEO captured only about 11% in 2007. The reason of this distinctive investment between two options is that Pay Per Click is regarded as the best method of enhancing visibility in the search result page (Sen 2005). The reason why companies focus on improving their visibility on SERPs is that high visibility will lead to more access to a firms website, which could result in more profits for the firm (Sen 2005). However, the expenditure of firms on SEO is predicted to increase as implementing SEO is generally cheaper than Pay Per Click (Hallerman 2008). Furthermore, iProspect study represented (2004) that Google users clicked on an organic listing (72.3%) over two times more than on a sponsored link (27.7%). In this regard, investing on only implementing Pay Per Click seems somewhat not a efficient strategy. In order to maximise the performance of SEM which firms implement, it will be best to use both of types. However, most marketers may have a limited budget to spend on SEM implementing. Accordingly, they have to choose the best option in consideration of their firms current position, reputation, and financial status. The value of search to tourism business Search engines have become a vital tool for online travel planners. They frequently initiate making their trip plan by utilizing search engines to search for and select useful information (Pan Fesenmaier 2006). If travel information seekers hold a friendly website in their bookmark or have decided a particular website to visit, they might go sprightly to the website. However, if online travel planners do not have sufficient information for travel websites, they generally select a search engine, type keywords, and perform the search. Afterwards, they are exposed to the results of their keywords entered (Hwang et al. 2006). Furthermore, Travel Industry Association reports (2005) that the first place which consumers visit to make a travel plan is increasingly search engine websites. As a tremendous online travel planners use search engine to find travel websites, tourism companies have to recognise the importance of effective SEM development. This is because visibility of a website on the Internet is related with the number of visitors. For example, travel companies make every effort to ensure that tourism-related information become visible so that potential visitors can access it (Werthner Klein 1999). Moreover, Kim and Fesenmaier (2008) announce that consumers first impression on, as well as consequently the general estimation of, a destination marketing organizations website can influenced considerably by the use of search engine. Accordingly, it is more likely that search engines affects positive attitudes toward tourism business. Therefore, tourism marketers have to consider the way in which their websites are searched by search engines more easily and more frequently to maximize its advantaged involved. Challenges of Search Engine in tourism business Although search engine has positive effects on tourism business, they have faced challenges. Research has shown that numerous tourism firms websites are increasingly invisible to prospective searchers (Xiang Pan 2009). According to Wober (2006), many tourism businesses were pushed back on the search results for travel related keywords consumers entered. This will lead consumers to spend considerable amount of time on relevant information finding they intend. Besides, this also makes consumers to have difficulty accessing directly a particular tourism business via search engine (Xiang Pan 2009). It might be easily presumed that it is more difficult for small and medium-size tourism firms to be visible on the screen of users than big firms due to their low reputation. Xiang et al. found (2008) that search results in Google are dominated by a small number of big tourism enterprises, which results in the visibility decrease of innumerable small and medium-sized tourism enterprises. Accordingly, tourism marketers, especially those who are engaged in small and medium-sized tourism enterprises, have to make effective SEM strategies to make their websites to become more visible than their competitors. Assumption of a small tourism company In this paper, it will be assumed that a small tourism company launched its business six months ago. It has low brand value, and most consumers do not know its existence in the tourism industry. Furthermore, it has tight budgets, thereby having a trouble in hiring salespeople. Analysis of strength and weakness of SEO and Pay Per Click In this part, two kinds of options regarding SEM, SEO and Pay Per Click will be addressed as an option. In 2007, SEMPO (2007) conducted a survey of purpose of SEM use to advertisers. According to respondents, three main purposes of using SEM is (1) to sell products, services or content directly online (approximately 58%), (2) to raise brand awareness of their products or services (about 63%), and (3) to drive traffic to their websites (nearly 43%). From the results of this survey, several criteria in terms of a choice between SEO and Pay can be selected. Furthermore, SEMPO (2007) conducted another survey for same interviewees, which could be a somewhat persuasive evidence to select criteria. It questioned them about metrics considered to measure the success of SEM. About 76% of marketers paid attention to both increased traffic volume and conversion rate. In addition, approximately 70% of marketers tracked click-thru rate and 67% of them measured return on investment as a metric for success of SME. Marketers need to consider online searchers preference and relevance of results about query. From the response to the survey, four criteria in terms of a choice between SEO and Pay Per Click can be led; (1) conversion rate, (2) click rate and visibility, (3) ROI (Return on Investment), (4) preference and traffic (5) relevance. Conversion rate Conversion rate means the percentage of clicks on Pay Per Click or SEO link that generate a sale for firms websites (Neethling 2007). If conversion rate is 20%, two out of ten clicks do not create any profit for those websites. Ghose and Yang (2008) found that the conversion rate of Pay Per Click is approximately two times more than that of SEO, respectively 5.4% and 2.76%. In this regard, if a firm implement Pay Per Click, it can make a profit twice more than SEO. Click rate and visibility As mentioned in 3. Search Engine Optimisation (SEO) and Pay Per Click, SEO has higher click rate than Pay Per Click while SEOs visibility is lower than Pay Per Click. ROI (Return on Investment) ROI will be an important measure for accountants of all companies because it indicates the effectiveness of an investment. iProspect (2005) conducted a survey with 636 qualified search marketers and 224 qualified search agencies in terms of ROI of SEO and Pay Per Click. In this survey, respondents revealed that SEO (35%) generates approximately three times higher than paid search (11%). The more interesting figure is that even more search marketers (42%) who utilise both SEO and paid search felt that SEO produces a higher ROI than Pay Per Click. Preference Several research present that many online search users have a preference for results from SEO over Pay Per Click. According to a survey conducted by Hotchkiss et al. with 425 respondents, who extremely selected links providing trusted and unbiased information source information (2004), over 77% of participants selected organic links rather than the sponsored link. Furthermore, Hotchkiss (2004) found that even 20% of users who have inefficient experience in online search have confusion about the definition of sponsored link on the search result page. In addition, this research also represented that if sponsored listings were located on the right side of the result page on screen, then many online searchers did not pay attention to or did not perceive the sponsored listings partially. Moreover, in a survey conducted by Jansen and Resnick (2006), 56 participants revealed a bias against sponsored link. In this test, 82% of participants viewed the organic listings first as contrasted with 6% for sponsored link. Additionally, over 73% of the searchers viewed sponsored links just once during the six search times. Accordingly, it can be also anticipated that SEO can acquire more traffic than PPC. Relevance Online searchers found that organic search results are more relevant than sponsored link results in terms of their keywords. According to iProspect (2004), across the four main search engines, Google, Yahoo, Msn, and AOL, 60.5% of respondents found that organic results were more relevant about same query. In particular, about 72% of Google users felt that organic results were more suitable for their keywords. Option choice Although both SEO and Pay Per Click have its distinctive advantages, it will be insisted that SEO is a better option for a small tourism company. In consideration of selecting SEO, sever criteria such as Return on Investment, preference, click rate, traffic rate, and result relevance are considered. First of all, Return on Investment is the most important criterion to select for a small tourism business since it has inefficient budget to implement. Although conversion rate of Pay Per Click is higher than SEO, the firm needs to make a profit as much as possible with limited budget. On the basis of ROI from Table 1, if it utilises SEO rather than Pay Per click for its SEM, it can obtain more effective financial outcome. Next, the preference of search engine users is also critical criterion. Although visibility of Pay Per Click is higher than SEO, if searchers ignore sponsored link, it does not give any effect on a small tourism company. This preference of SEO can lead to higher click rate and traffic rate, which will assist the firm to increase its brand awareness and reputation. For a small tourism business, enhancing brand awareness will be also extremely important as much as earning profits for its long-term outcome. Lastly, a small tourism company needs to always appear on SERPs for query in terms of its company. Since the firm launched recently, if online users search for its company, it is highly likelihood that massive results could show up including totally different results. Accordingly, in order for the users to find its company easily, SEO is a better method than Pay Per Click. Recommendation Though it is insisted that SEO is a better method for a small business tourism company, obviously, its low visibility is a challenge. Furthermore, the performance of SEO depends on search engine algorithm. Accordingly, the position of search result about a small business company could be different, and even it could not appear on SERPs. In order for the firm to be more exposed on SERPs, it needs to use social networking service (SNS) such as Facebook and Twitter. The firm can add its link to SNS, which will lead to higher position on SERPs. This is because external link from other sites has an impact on ranking. Furthermore, it will also increase the firms brand awareness. Conclusion It will be expected that much more companies utilise search engine marketing since consumers increasingly depends on the Internet to search for product or service information. Although there are several sorts of search engine marketing methods, firms with small budgets may have difficult to employ all methods. Accordingly, they need to analyse the advantages and disadvantages of its method, and also consider their financial condition and purpose. Though search engine optimisation and Pay Per Click will have an positive impact on most firms, it will be suggested that a small tourism company utilizes search engine optimisation due to its higher Return on Investment, preference, click rate, traffic rate, and result relevance. However, search engine optimisation also has challenge. Accordingly, firms need to use social networking service to maximize the effect of search engine optimisation. Furthermore, they have to make high quality contents within their website in order to attract onli ne searchers.

The Current Status of Health Care Reform :: Health Care Reform, Health Care, Healthcare, USA,

Health Care Reform is a concern for people that have health insurance, for those that can’t afford health insurance and the price of healthcare for all of us. There are the difference views on Health Care Reform: The healthcare view, the public opinion and The House and the Senate. The Center for Medicare and Medicaid will withhold 2% of base payments that would serve as incentive payments to hospital based on their total performance score derived from separate domains. The current domains include process measure, outcome and patient satisfaction. The Senate bill also requires a comprehensive review of the hospital wage index. Our cost problems, affect not only the federal budge deficit, but also individual American businesses and household. Only be aligning payment models across public and private systems will we both address federal spending and make the health care system more affordable for all Americans† (The New England Journal of Medicine) Both House and Senate versions identify â€Å"excess payments† based on performance of risk-adjusted re-admissions rates for AMI, Heart Failure and Pneumonia. The Center for Medicaid and Medicare would recoup excess payments by discounting future payments with cuts capped at a certain percentage of total payments. In effort to go beyond â€Å"fixing† fee-for service payments, the proposed legislation includes alternative models include bundled payments to cover the range of services related to a defined medical condition: global fees to cover the entire cost of care (regardless of the setting) over an extended period for a person with a condition such as cancer; extra payments for patient-center primary care delivered through medical home; and the rewarding of Accountable Care Organizations for achieving the desired performance in caring for a defined population over the course of the year. (Medicare Payment Advisory Commission. Reforming the delivery system. Report t o Congress) (Fisher ES) For providing episode of care for services provided three days prior to the admission, during the admission and 30 days after discharge. The service would include acute care, physician services provided inside and outside the hospital, outpatient services, post acute care services, including home health, inpatient rehabilitation, long term care hospital and others. Participating organization would required to submit data and specific measure, including measure of functional improvement, rates of avoidable hospitalization, incidence of hospital acquired infections and efficiency. An independent evaluation would review the extent to which the a pilot the selected quality of measures, improved health outcomes, improved beneficiary access to care and reduced Medicare spending.

Favorite Norse Myths :: essays research papers

Favorite Norse Myths Published by: Scholastic Inc.   Ã‚  Ã‚  Ã‚  Ã‚  2.) The Types of stories found in this book are based on Norse Mythology. They contain information on the creation of the Earth, (Midgard), and some of the trials that the gods and goddesses had gone through.   Ã‚  Ã‚  Ã‚  Ã‚  3.) One of the myths that I enjoyed was the first one on creation, entitled: Creation: The Nine Words. This story tells us how in the beginning there was nothing other than fire, ice, and mist. The land with all the ice was called Niflheim, and the land of fire was Muspell. As time went on, Muspell melted Niflheim, and from that came two giant creatures. One of them was named Ymir, and he was an evil frost-giant, and the other was a cow named Audumla. Ymir drank Audumla milk to get stronger, and one night, while sleeping, a troll with six heads grew from his feet, and a male and female frost-giant came from his armpit. Audumla also brought something to life, as he licked the salt blocks for food, he recovered another giant. This giant was a good giant, and his name was Buri. His sons and grandsons became gods, because they were very honorable. The greatest of Buri’s grandsons was Odin. Odin was the greatest of all the gods, and he was the god of war and death. Odin and his wife Frigg, goddess of knowledge, and also knew what happened in the worlds, had many children. Odin was a lso the one who led his brothers to overthrow Ymir, and they eventually killed him. After killing him, different parts of his body became different parts of nature. His flesh became the world, his blood became the seas, his bones became the mountains, and his hair and teeth became the trees and stones. Now his blood, that made the seas, drowned all but two of the frost-giants, and they repopulated the frost-giants, witches, warlocks, enchanters, and ogres, and taught them to hate Odin. They lived in Jotunheim. The worms in the Earth, Ymirs flesh, were turned onto dwarves, and the dark elves. The dwarves lived in Nidavellir, and the dark elves lived in Svartalfheim. There were also some nice creatures, and they were the elves, who lived in Alfheim. Odin took Ymirs skull and made it the sky, and places four dwarves in each corner of the sky. Nordri, Sudri, Austri, and Vestri; North, South, East, and West.