Health care marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Health care marketing - Essay Example He explained the role of public relations departments in hospitals to me in a very comprehensive and enlightening manner and yet managed to keep the discussion from going off the deep end. An example of this was his meticulous response to one question about the primary difference between marketing and PR. He responded by saying that though there exist clear differences between marketing and PR, still the line running between them is getting more and more blurred with time due to multiple factors. No matter how much confusing it gets to identify the line between the two domains, the differences continue to matter. It is important for a public administrator to acknowledge the ABCs of his/her job and what is required of him/her at work. It is essential to recognize the difference between communicating with investors or public and promoting the business. Often times when public administrators working at some healthcare facility are asked if they spend their time communicating with the pu blic or advertising/marketing their healthcare setup, they answer that they are doing both which is where the line between PR and marketing gets blurred. Charles further illuminated me by identifying how the difference between PR and marketing matters more in large corporations or big hospitals than in small healthcare clinics. There is an entire department of people working at the hospitals to keep a check on release of earnings and communicating with the public which is why identifying the difference between PR and healthcare marketing matters more in big hospitals. Many times during his working at the local hospital, Charles mentioned how despite obvious differences marketing and PR at times became a function of each other and fueled each other. Based on his work experience, he told that at times, it gets practically difficult to separate one from another. Both marketing and PR are important areas as people working in both departments actually handle myriad activities to achieve same objectives and though the focus, strategies, and planning in both departments might differ, each is increasingly essential for the wellbeing of a hospital. Both PR and marketing require a different set of skills and focus on elements which stand in contrast to each other. â€Å"There are major differences between marketing and public relations that arise mainly from the view that the developments in relationship marketing and public relations are intruding in each other’s domain† (Stroh, 2007). Still for sustaining the growth and reputation of a big healthcare setup and because the awareness regarding the line of difference between PR and marketing is quite nebulous, it is critically important for the PR department to work in collaboration and concert with the marketing side. Separating these two departments from each other often becomes an issue when working in big hospitals but the need of the time is that both PR and marketing people know what is happening on t he other side because not working in collaboration means weaker results due to unmet objectives. When I asked Charles about his opinion on how the set of skills and strategies for PR and marketing differ from each other, he began to discuss the differences by first claiming that both PR and marketing are management functions and both have the same primary goal to promote the business. They differ in

Fascism, Nazism, Communism Essay Example | Topics and Well Written Essays - 750 words

Fascism, Nazism, Communism - Essay Example This paper compares and contrasts Italian fascism, German Nazism and Soviet communism. â€Å"Fascism broke new grounds in its use of mass politics against the conservatives’ enemies, the left and liberals† (Paxton & Hessler, p.180). Same way fascism and communism also fought against capitalism and democracy. Hitler was not in a mood to accept an ideology like socialism. In his opinion, Germans were superior to other cultures and hence they have the right to enjoy more privileges than other cultures. Instead of working class, Hitler gave more importance to the ruling class. It should be noted that Soviet communism gave more importance to the interests of working class. It argued that the gap between the rich and poor should be reduced as much as possible and for that purpose the interests of the working class should be given priority. â€Å"Fascism and Nazism planned to make life better for the people through expanding the power of the government. Communism thought that people could have better lives if there was not a class system†(Nosotro). Italian fascism gave more importance class collaboration rather than class conflicts while Soviet communism gave more importance to class struggles rather than class collaboration. On the other hand, German Nazism gave more importance to national pride rather than socialism or economic inequalities. In fact â€Å"The catalyst to fascism was the threat of revolutionary socialism† (Paxton & Hessler, p.199). In other words, Italian fascism never believed in socialism. It argued that both working class and ruling class should work in collaboration to the economic growth of the country instead of trying to achieve socialism through revolutions. German Nazism on the other hand gave more importance to nationalism rather than economic inequalities of socialism. Hitler in a speech in 1928 argued that brutality rather than humanity is the basis of life! Man has become master of the world through conflict a nd continual struggle†¦ But mankind is not a uniform and equal mass. There are differences between races. The Earth has received its culture from elite peoples; what we see today is ultimately the result of the activity and the achievements of the Aryans (Kitson, p.1925). Nazism was adamant about the supremacy of Aryan culture over other cultures. It believed that only Aryans have the right to rule the world and other cultures should work under the Aryan leadership. Both Soviet communism and German Nazism were accepted uniformly in Soviet Union and Germany. However, Italian fascism was not accepted uniformly throughout Italy. â€Å"While the worker strongholds like Turin remained close to fascist ideas whereas the underdeveloped south remained in the hands of local bosses†(Paxton & Hessler, p.184). In other words, fascism failed to attract all Italians just like Soviet communism or German Nazism. ‘Italian fascism gained power in 1920 with the help of traditional co nservatives. Nazism also gained power in Germany in 1933 with help of similar alliances† (Paxton & Hessler, p.195). In short, both fascism and Nazism sought help from conservatives and fundamentalist to gain power. However, conservatives and fundamentalists were the strongest opponents of Soviet communism. Both fascism and Nazism are autocratic in nature compared to communism. Even though communism is not autocratic in nature, its principles and ideologies are not so democratic. It should be noted that Soviet communism was not giving any respect